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Sweeney Public Relations is the agency of record for The Housekeeping Channel®.
For media interviews, please contact Jim Sweeney at 440-333-0001 or Jennifer Manocchio at 910-772-1688.
Media Bios
Allen P. Rathey – Founder and President of The Housekeeping Channel®
A 25-year veteran in the housekeeping and cleaning industry, Allen Rathey began his career by establishing a home and commercial cleaning service in the early 1980s. After 10 years of first-hand experience, he transitioned from cleaning to consulting, providing advice and marketing services through his communications company, now InstructionLink/JanTrain, Inc. (ILJT). ILJT helps a wide range of cleaning industry organizations from start-up businesses to Fortune 500 companies, develop credible marketing messages, medical and scientific advisory boards, scientific communications and related outreach. The goal? Refine and validate products and processes to produce better and healthier indoor environments, then effectively deliver best practice information to the public.
Rathey's passion for educating the marketplace about the life-enhancing, health and other benefits of effective cleaning and housekeeping, prompted him to start The Housekeeping Channel in 2004. The Housekeeping Channel provides consumers with better, faster and healthier housekeeping tips and in-depth information. The Housekeeping Channel's portfolio of best practice advice comes from a range of leading professionals, including cleaning experts, professional executive housekeepers and professional cleaning services, scientists and doctors, environmental specialists and organizational and time-management consultants. More than 50,000 unique visitors go to the Housekeeping Channel each month, many spending more than an hour per visit.
Rathey is also the president of The Healthy House Institute, an online resource for a better, safer indoor environments.
Allen has been tapped as a housekeeping expert by The New York Times, U.S. News and World Report, BrandWeek, Real Simple, WebMD, and other national media. He has written articles for more than two-dozen international trade and consumer magazines.
Paul A. Rathey - Senior Creative Designer and Developer for The Housekeeping Channel®
With over a decade of experience as a graphic designer and programmer, Paul Rathey designed the look and feel, interface and content delivery infrastructure for The Housekeeping Channel® and The Healthy House Institute™ Web sites as well as others.
He also developed the wireless delivery platform for The Housekeeping Channel on Sprint®, providing 16 million Sprint mobile phone users access to The Housekeeping Channel.
News
18th
2008
Coming Summer 2008 - Infection Control For Dummies
Boise ID. The Housekeeping Channel (HC) is pleased to be working with The International Executive Housekeepers Association (IEHA) and Wiley Publishing, Inc. to research and publish a new For Dummies® book - Infection Control For Dummies - authored by IEHA's President J. Darrel Hicks and slated for publication in early Summer 2008. The custom mini-book will be designed as a concise, authoritative guide to preventing and controlling infectious illness at home and work. The content, written in the friendly Dummies style, will be reviewed for technical accuracy by leading microbiologists, healthcare practitioners, and housekeeping experts. The publication is being made possible by generous funding by Spartan Chemical, Maumee, OH and with the support of IEHA membership.
Important: The book will be made available as a public service for a small shipping and handling fee. Supplies are limited. Pre-orders are being taken by IEHA. Contact Beth Risinger at brisinger@ieha.org.
About HC
The Housekeeping Channel is a focused media and consumer resource in the cleaning, motivation, home organization and indoor environment categories that is frequently consulted by the online and print press as a source of factual information for articles in women’s, family, consumer and general interest publications. The Housekeeping Channel strives to be the Web’s most comprehensive storehouse of information and resources to help households everywhere achieve a cleaner, more organized and healthier indoor environment. The site provides how-to tutorials, plus news and reviews regarding the latest innovations from the cleaning products industry to improve the home environment. Resources include time-saving systems, tools and motivation for keeping a better house at the click of a mouse.
About IEHA
The International Executive Housekeepers Association (IEHA) is a 3,500-plus member organization for housekeeping management. Executive housekeepers are managers that direct housekeeping programs in commercial, industrial or institutional facilities, including upscale hotels, hospitals, schools, and other public places. The non-profit was founded in 1930 in New York City, and is now located in Westerville, Ohio, a suburb of the state’s capitol.
About For Dummies®
With near universal name recognition, more than 150 million books in print, and over 1,000 topics, For Dummies is the world's bestselling reference series. With loyal customers around the globe, For Dummies enriches people's lives by making knowledge accessible in a fun and easy way. Described by the N.Y. Times as "more than a publishing phenomenon, but a sign of the times," For Dummies spans topics from health to history, music to math, sports to self-help, technology to travel, and more. The Dummies brand franchise has expanded with an extensive licensed product line, including DVDs, software, consumer electronics, cooking, cleaning and automotive products, craft and hobby kits, games and more. For information, visit Dummies.com. For Dummies is a branded imprint of Wiley.
7th
2008
The Housekeeping Channel (HC) and the Institute of Inspection, Cleaning and Restoration Certification (IICRC) Collaborate to Help Consumers Clean Up
The Housekeeping Channel (HC) is collaborating with the Institute of Inspection, Cleaning and Restoration Certification (IICRC) (www.iicrc.org) and (www.certifiedcleaners.org) to provide outreach to consumers seeking expertise for their home restoration needs, including carpet cleaning, oriental rug care, mold remediation, and cleaning for health and allergy prevention. IICRC has among its registrants more than 42,000 Certified Technicians in 33 countries. With this new partnership, the consumer will benefit from Housekeeping Channel (www.housekeepingchannel.com) information based on IICRC technical standards and literature, and will be helped to locate IICRC Certified Firms to address cleaning challenges.
“A partnership with The Housekeeping Channel allows the IICRC to continue to educate consumers about important professional cleaning, restoration and inspection topics. This information ranges from proper methods of maintaining flooring and upholstery to ridding a home of mold contamination to properly restoring a home damaged by smoke, water or fire,” said IICRC President Ruth Travis. “This partnership helps enable the IICRC to fulfill its duty as a standards setting and certification organization, leading homeowners to qualified, trained and certified professionals who will provide quality service.”
“The Housekeeping Channel is pleased to associate itself with the exceptional depth of expertise represented by the IICRC,” said Allen P. Rathey, president of The Housekeeping Channel. “This will greatly benefit consumers seeking expert help to clean, restore, and maintain their homes, while ensuring a safer, healthier indoor environment.”
As part of the annual agreement between IICRC and HC, IICRC Registrants will receive a complimentary listing in the HC Home Services Section, the IICRC logo and a link to the IICRC Web site (www.certifiedcleaners.org) will appear on content pages throughout the Housekeeping Channel site, and IICRC tips and information will be featured on HC content pages, including the HC Home Page. Other joint outreach activities are also planned.
About The Housekeeping Channel
The Housekeeping Channel (www.housekeepingchannel.com) strives to be the Web’s most comprehensive storehouse of information and resources to help households everywhere achieve a cleaner, more organized and healthier indoor environment. The site provides how-to tutorials, plus news and reviews regarding the latest innovations from the cleaning products industry to improve the home environment. Resources include time-saving systems, tools and motivation for keeping a better house at the click of a mouse.
About IICRC
The Institute of Inspection, Cleaning, and Restoration Certification (IICRC) is a non-profit certifying body for the floor and carpet cleaning, upholstery cleaning and disaster restoration industry. Organized in 1972, the IICRC currently represents more than 5200 Certified Firms and more than 42,000 Certified Technicians in 33 countries. The IICRC sets consensus standards for inspection, cleaning and disaster restoration. Locate IICRC-Certified Firms at www.certifiedcleaners.org.
14th
2007
IEHA Acquires Exclusive Two-year Promotional Program Agreement with The Housekeeping Channel® Web Site: 'Home Away from Home' Outreach Planned
The International Executive Housekeepers Association (IEHA), a 3,500-plus member organization for management level professionals employed in facility housekeeping, has entered into an exclusive two-year promotional program agreement with The Housekeeping Channel (HC), a leading online provider of in-depth content and quick tips for better, faster and healthier housekeeping.
Beth Risinger, IEHA CEO/executive director explains that the association’s members are professionals in healthcare, hospitality, educational, state, and other large facilities who provide their expertise to ensure a cleaner, safer and healthier environment.
“Like The Housekeeping Channel, we are dedicated to best practices in housekeeping and the development and promotion of processes to clean, protect and enhance indoor environments. Through our agreement with The Housekeeping Channel, we have the opportunity to reach out to consumers and provide expert information regarding better, healthier housekeeping and infection control for persons at home, children at school, hotel guests, hospital patients, and others in their ‘home away from home.’”
As part of the agreement, HC will provide site-wide banner advertising and prominent logo placement for IEHA. IEHA professionals will provide visitors to the HC site tips to make their homes cleaner, safer, healthier, and more inviting.
Allen Rathey, The Housekeeping Channel founder and president, says the agreement is “designed to help IEHA promote its members’ skills to the consumer by tapping the growing reach of The Housekeeping Channel to create greater public awareness. We are pleased to associate ourselves with the unique expertise of IEHA, and believe it will be a great asset to our audience seeking professional insights into better housekeeping.”
About IEHA
The International Executive Housekeepers Association (IEHA) is a 3,500-plus member organization for senior facility housekeeping management. The non-profit was founded in 1930 in New York City, and is now located in Westerville, Ohio, a suburb of the state’s capitol.
Executive housekeepers are managers who direct housekeeping programs in commercial, industrial or institutional facilities. They supervise staffs ranging from a few to several hundred people, and handle budgets from a few thousand dollars to millions.
IEHA provides members with an array of channels through which they can achieve personal and professional growth, including: leadership opportunities; resource materials; education program designation; employment referral service; a technical question hotline (1-800-200-6342); networking; an annual convention and trade show including several education sessions; and a monthly trade publication, Executive Housekeeping Today.
About Housekeeping Channel
The Housekeeping Channel® is an online consumer resource for better, faster and healthier housekeeping. More than 40,000 unique visitors spend as much as an hour on the site each month investigating home cleaning, care guidelines and advice. Founded in 2004, The Housekeeping Channel can be accessed at www.housekeepingchannel.com and on more than 16 million Sprint phones.
19th
2007
New Housekeeping Channel Advisory Board Member: Beth B. Risinger, CEO/Executive Director of the International Executive Housekeepers Association
The Housekeeping Channel (HC) is pleased to welcome Beth B. Risinger, CEO/Executive Director of the International Executive Housekeepers Association (IEHA), Inc., Westerville, Ohio, to its Advisory Board.
Risinger has been with I.E.H.A. since 1987. The International Executive Housekeepers Association (I.E.H.A.) is a 3,500-plus professional member organization for persons employed in facility housekeeping at the management level. The organization was founded in 1930 in New York City, and is now located in Westerville, Ohio, a suburb of the State's capitol, Columbus.
