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Darice E. Caswell-Rouatt, healthcare marketing consultant, is former executive director of the Susan G. Komen Foundation (National Breast Cancer Foundation). She has provided strategic consulting for Novartis, Health Day, Medizine Publishing, Global Emergency Resources, Protocol Driven Healthcare EMR, Daedalus Health Information Systems, Baldwin Health Publications, Information Strategies, Inc. and other companies. She has managed partnerships in the consumer eHealth market including Health Day News, Health A to Z, and numerous e-commerce alliances, plus facilitated content production for Cox Interactive Media's Health Channel.