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CRI Makes Cleaning Service Seal of Approval More Consumer Friendly

The Carpet and Rug Institute has raised the bar for carpet cleaning service providers by expanding its Seal of Approval program to encourage companies to provide a higher level of customer service and satisfaction.


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The Seal of Approval program tests and certifies carpet cleaning solutions, vacuums, and deep cleaning extractors, and recognizes professional carpet cleaners as Seal of Approval Providers based on their use of cleaning products and equipment tested and certified under the program. Additionally, the enhanced service provider program requires that companies agree to uphold key principles of customer service and satisfaction and comply with a professional code of conduct.


"Carpet is comfortable and beautiful, but we know consumers have questions about how to care for carpet over time. Choosing the wrong service provider can be a disaster, since a bad choice may result in poor carpet cleaning results or even damage to carpet fibers," said Werner Braun, CRI president.


"The service provider Seal of Approval is designed to make carpet cleaning and maintenance easy by helping to identify companies that use only superior-performing products and equipment, and maintain a high standard of accountability, responsibility and customer service. As a result, customers can feel confident doing business with companies who have earned the Seal of Approval."


The Seal of Approval also aims to match the right cleaning methods with the right products and strongly recommends participants be certified by The Clean Trust, an independent certification body that sets industry standards for firms and their employees.


The Seal of Approval program is celebrating its fifth year anniversary in 2009 and has grown to include more than 186 participating manufacturers with 471 products certified, and nearly 700 service providers.

CRI Makes Cleaning Service Seal of Approval More Consumer Friendly:  Created on May 18th, 2009.  Last Modified on January 21st, 2014


About The Carpet and Rug Institute

The Carpet and Rug InstituteThe Carpet and Rug Institute, headquartered in Dalton, Georgia, is the national trade association for the carpet and rug industry. Its members are manufacturers, suppliers, and service providers, representing over 90% of all carpet produced in the United States. CRI is the source for science-based information and insight into how carpet and rugs can create a better environment — for living, working, learning and healing. For more information, visit the CRI Blog.