Downy® Pure Essentials®, one of the company's newest products, provides consumers with a new fabric softener that features naturally inspired scents. Select from aloe and white lilac or chamomile and lemon verbena scents to leave clothes with a light, fresh scent. Downy® Pure Essentials® is available at retailers nationwide. Prices vary based on the individual retailer's discretion. The manufacturer's suggested prices are: $3.99 - 35 uses; $4.99 - 52 uses, and $6.99 - 72 uses.









