Tide® Pure Essentials™ gives consumers even more options when it comes to one of America's most trusted laundry products. Choose from one or two new scents - White Lilac with Baking Soda or Lemon Verbena with Citrus Extracts. Baking soda has been used for years as a natural way to clean and freshen clothes, and citrus is known for cleaning and stain removal. Both scents leave clothes smelling fresh. The Tide Pure Essentials product comes in three sizes with associated manufacturer suggested prices: $6.49 - 100 oz.; $9.49 - 150 oz.; and $11.99 - 200 oz. Actual retail prices may vary based on the discretion of individual retailers.








